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This essay explores the creation and rise in popularity of a British comedy website called Worldface, which parodied the Facebook phenomenon while providing an opportunity to celebrate or castigate national identities and traditions through interactive engagement and the use of flags. Begun in November 2009, the site soon drew fans and users from around the world. Its popularity grew faster than a support system to sustain it, and the quality of the site was also affected by what originator Phil Cooper labeled “idiot” postings. Worldface often provided sophisticated commentary on politics, history, and international relations before it shut down in July 2010, its demise due in part to the rise of an anime subculture. Its creators, Team Fishcake, also did clever satires called “Alternative World Cup” flags, and other Facebook parody websites have appropriated flag use to good effect, often while teaching history or geography.
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Flag Research Center (FRC)
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Flag Bulletin
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issue (sequential numbering)
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volume 28
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Flag Bulletin
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