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This article discusses examples of mediated and mediating symbols used to build trust in Europe as a shared transnational project. It starts with a general discussion of globalisation and transnational mediation, and then briefly exemplifies how money, flags, anthems and other symbols work to suggest identifications. The five key European symbols ratified by the Council of Europe and the European Union are introduced, presented and analysed, indicating how the EU and other pan-European actors have chosen to express a sense of shared identity and meaning. Each of these key symbols is then scrutinised as multi-layered mediating tools in creating loyalty and reinforcing faith in collective societal institutions of markets and states, and in the corresponding imagined supra-national community. These dominant European symbols are shown to reflect a balance between homogenisation and fragmentation. The analysis locates a core identifying formula of "an ambivalent desire for communication with others". However, it also finds a major set of tensions around this thematic core, understanding European identification as a dynamic process of mediation rather than as a limited and limiting object.
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Over the centuries flags have, and are, being used to show unity. This can take the form of unity between peoples, countries, alliances, and organisations. The purpose of this paper is to give a general review of the design development of these “flags of unity”. From their origins in heraldic royal banners, then national flags, born of unification, and on to flags of alliances, liberation, and more recently international co-operation, flags with unity as their central design theme are as varied as the peoples, countries, and groups they represent.
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