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Three experiments tested whether the subliminal presentation of national symbols automatically elicited societally prescribed normative values in the New Zealand (NZ) context using a lexical decision task. Consistent with research in the United States, the presentation of the NZ flag (Study 1), but not another consensually validated NZ national symbol (The Silver Fern, Study 2), increased the cognitive accessibility of egalitarian value concepts. The NZ flag did not, however, activate values in a comparable sample of foreign nationals (Study 3). National flags, it seems, automatically activate normative values for ingroup members, and this effect is not limited to nations with a high frequency of flag-display behavior such as the United States.
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While the roots of the country’s ensigns lie in those of the United Kingdom, those of New Zealand have often “broken the mold” with a potpourri of tradition and originality. The article describes over a dozen ensigns ranging from the national flag to the Ministry of Transport ensign.
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Organization
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Flag Institute (FI)
(3)
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Flagmaster
(3)
- 004 (Winter 1971) (1)
- 123 (May 2006) (1)
- 169 (Winter 2024) (1)
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Flagmaster
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North American Vexillological Association (NAVA)
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NAVA News
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- volume 44 (2011) (1)
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Raven: A Journal of Vexillology
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NAVA News
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Between 2000 and 2009
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- New Zealand
- American Samoa -- American era (1899-) (1)
- Blue Ensign (1)
- Book reviews (1)
- civic symbols (1)
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- dominance values (1)
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