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The symbolic functioning of flags is related to many large topics in philosophy and in social sciences. My interest here is in the dialectics of how flags mean. Flags are polysemic and ambiguous, a kind of symbolic nodes grouping several layers of signification. Flags are not images, though, but objects made to be used not contemplated. Once raised, flags may talk. But what they say when talking depends upon the modes of use in communal practices. When used, flags contribute to the staging of an event. They are performative utterances in a specific situation. The paper begins with a short review of modern discourses on the nexus between light, colour, and emotion as unreflective forms of perceiving the world. Drawing upon studies on the contemporary production and reproduction of ways of seeing the chapter then explores in greater detail specific aspects of the dialectics of sense-making through flags. Aside from symbolising as well as iconic and spectacular modes of use banal forms of performance are taken into account. Once there, flags are signs of their own context. What they promote, the paper suggests, is not unity but configurations of common differences. Finally, the article addresses the role of flags for the assemblage of cultural identities of populations connected by digital media and the formation of society in the age of globalisation.
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"Chelovek zhivet v mire znakov. Gerby strany gorodov, t︠s︡ifry i muzykalʹnye noty, naskalʹnye risunki i ėmblemy sportivnykh komand, drevneegipetskie ieroglify i sovremennye ordena i medali, flagi i shakhmatnye figury - vse ėto znaki. A estʹ eshche znaki zodiaka i znaki prepinanii︠a︡, voinskie znaki razlichii︠a︡ i znaki dorozhnogo dvizhenii︠a︡, ėmblemy avtomobilʹnykh i aviakompaniĭ, znaki taĭnykh obshchestv i znaki alkhimii i mnogo, mnogo drugikh. Kto i kogda pridumal znaki? Zachem oni nuzhny li︠u︡di︠a︡m? Otvet na ėti i mnogie drugie voprosy vy naĭdete v knige, kotorui︠u︡ derzhite v rukakh. Kniga Vladimira Nagaeva 'Znaki i simvoly' rasskazyvaet ob istorii nekotorykh znakov i simvolov. Zdesʹ predstavleno bolee 1500 znakov. Risunki vypolneny avtorom."--
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