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Conventionally, flags are explained as symbols of group solidarity that achieve force through ritual processes. Alternatively, flags may be seen as symbols with positive or negative associations derived from our experiences with physical space. While this article accepts these interpretations, it also argues that they need to be augmented. Flag meaning is not entirely a social or linguistic construction because there is a link between flag displays and our inherent predispositions to cues about social rank. Our evolved social intelligence makes us sensitive to the topographic features of flag displays that signal relationships of dominance and subordination.
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Part of a special issue entitled "The Science of Vexillology"
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Analyzes the result of a survey given to 200 college students to assess their knowledge of American flag history, their opinions on some controversial arguments over appropriate flag usage, and within the panoply of symbols that are used to evoke and represent America, how they might rank and group other symbols beyond the most obvious, the American flag.
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This paper explores the relationship among three things: personal identity, flags, and sports brands. First, I will show that having a strong national or state brand, through flag design, can affect the personal adoption of the symbol into one’s identity. Second, I will demonstrate that brands (and in this case, sports teams) can use the strength of a flag, or lack of a strong flag, to their advantage. And third, I will examine the shrinking market space between the branding of a nation and the branding of its national sports team.
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- symbols
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