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Branding the Nations: A Graphic Designer Looks at Flags and Marketing
Resource type
Author/contributor
- Green, Michael (Author)
Title
Branding the Nations: A Graphic Designer Looks at Flags and Marketing
Abstract
This paper explores the relationship among three things: personal identity, flags, and sports brands. First, I will show that having a strong national or state brand, through flag design, can affect the personal adoption of the symbol into one’s identity. Second, I will demonstrate that brands (and in this case, sports teams) can use the strength of a flag, or lack of a strong flag, to their advantage. And third, I will examine the shrinking market space between the branding of a nation and the branding of its national sports team.
Publication
Flag Research Quarterly
Publisher
North American Vexillological Association (NAVA)
Date
June / Juin 2017
Volume
5
Issue
2, No. 13
Pages
1, 3-7
Journal Abbr
FRQ
ISSN
2334-4407 / 2474-1884
Archive
NAVA Digital Library
Language
[eng] English
Library Catalog
NAVA Publications Index (NPI) / International Vexillological Index (IVI)
License
open access
Extra
[IVI.CID] 70d7799b-57c7-4e99-9d5e-f5423e9426a3
Citation
Green, Michael. 2017. “Branding the Nations: A Graphic Designer Looks at Flags and Marketing.” Flag Research Quarterly 5 (2, No. 13): 1, 3–7. NAVA Digital Library. https://www.nava.org/digital-library/FRQ_013_2017.pdf#page=1.
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