旗帜吉祥物在旗帜学、文化交 流中的应用 / Flag Mascots in Flag Studies

随着全球化的推进，各国间的文化交流变得日 益频繁。旗帜符号作为一种象征，承载着丰富 的历史和文化内涵，它们能够跨越语言和文化 的障碍，传达出深刻的历史和文化内涵。为了 更好地传播旗帜文化，文章深刻阐述旗帜吉祥 物的设计理念与文化脉络，同时从实际案例的 角度出发探索旗帜吉祥物应用创新与理论创 新。旗帜吉祥物作为文化交流的使者，它有望 推动全球旗帜应用的创新与发展，也有望为国 际关系的和谐与民心相通贡献力量。 《中华人民共和国旗帜吉祥物》是以北京天安 门广场升起仪式为意象，以天安门城楼标语： “中华人民共和国万岁·世界人民大团结万岁” 为创作语境；以“祝福祖国 热爱国旗”为主 题；以五星红旗、太阳、光芒、星球等元素创 作的拟动物手法塑造了吉祥物。是世界人民大 团结旗帜吉祥物之一。 With the advancement of globalization, cultural exchanges between countries have become increasingly frequent. As a symbol, the flag symbol carries rich historical and cultural connotations, which can transcend language and cultural barriers and convey profound historical and cultural connotations. In order to better spread flag culture, this paper profoundly expounds the design concept and cultural context of the flag mascot, and at the same time explores the application innovation and theoretical innovation of the flag mascot from the perspective of practical cases. As the messenger of cultural exchange, the flag mascot is expected to promote the innovation and development of global flag application, and also to contribute to the harmony of international relations and the connection between people. The proposed “Flag Mascot of the People’s Republic of China” is based on the image of the flag-raising ceremony in Tiananmen Square in Beijing, and the slogan on the Tiananmen Gate: “Long Live the People’s Republic of China, Long Live the Great Unity of the People of the World” is used as the creation context; with “Bless the Motherland, Love the National Flag” as the theme; the mascot is created in an anthropomorphic way with elements such as the five-star red flag, the sun, light, and planets. It is one of the flag mascots of the great unity of the people of the world.

[IVI.CID] 70d7799b-57c7-4e99-9d5e-f5423e9426a3